Tuesday, November 27, 2012

Creativity

It is very apparent that the new media technologies have created a surge in creativity. Now that the Internet has irrevocably exploded the communications and sharing medium there are endless opportunities for creativity. New media has influenced every business and organization helping to change and create new ways of working and collaborating. I think that the new communication media are stimulating people’s creativity in academia, industries, government and the public sphere. New Media have stimulated creativity throughout the public sphere however some segments of society have more rapidly embraced new technologies. New media technologies appealed largely to consumers, and thust here is greater creativity in consumer use of new media. Companies like Coca-Cola are able to be more creative and ambitious in the way they advertise due to new media. In education New media can also be seen as a flaw, with the internet creating easy opportunities to plagiarize and cheat. However, I think it does foster a tremendous amount learning; rapid access to information and knowledge is more available due to new media.
An article in the NyTimes called "Twitter Serves Up Ideas From Its Followers" is a great example of how new media is fostering creativity. The article shows us how Twitter creators are using twitter users to improve and enhance the social network. "The company watches how people use the service and which ideas catch on. Then its engineers turn the ideas into new features". This is how they added tools like re-tweet and list. This shows the impact new media can have on creativity, especially on social networking sites.

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